The game sure is changing. Though it often feels like a captor-hostage situation, and for some accompanied by a kind of Stockholm Syndrome,
Google and its nearly pathetic (if precedent) runners-up in the search market have opened up new ways of tweaking your site’s presentation in their search results. It used to be that all you could customize was the title and the description snippet, simply by writing a smart title tag and an even more enticing meta description tag, but that was it.
If you haven’t heard of Yahoo’s Searchmonkey project, well now you never will because the great behemoth of underpaid, overworked and perpetually-pampered Python programmers of Mountain View have done roughly the same thing Yahoo started a year ago , just for 80% more users than Yahoo’s ever going to have. They call it Rich Snippets.
