As a compliment to Alex’s presentation on site search optimization at the 2005 Vegas PubCon, I developed a free site search tool called BeyondSiteSearch which allows a webmaster to customize site search results which can help optimize a site’s usability and conversion rate. Considering we’ve had over 800 downloads since the PubCon release, I’d say it’s been filling the niche rather brilliantly so far. Here’s an excerpt of the custom result instructions to give you some idea of how it works:

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