Is it time for routine site maintenance, a quick-but-not-instantaneous CMS upgrade, or yet another ridiculous, intricate, time-consuming corporate rebranding sent down from the company’s bedrobed and anointed yet predictably-benighted marketeering ring?
Maybe your latest blog post hit such a deep nerve on social media that the traffic spike choked your server off just a little too long and it’s hanging limp in the closet like David Carradine?
Or perhaps some teenagers got the best of your web server and you’ve been told to shut down your defaced site as your last official act before being escorted out of the building due to incompetence?
Or did your database just hit the dirt like a roped steer? Tape drive backups, you say? Hey bub, 1998 called… it wants its disaster recovery plan back.
There are a number of reasons you may wish to close the doors on your site, even temporarily. Unfortunately like so many technical SEO practices, it takes almost precisely zero effort to do it badly, resulting in destroying your hard-earned rankings, amputating your veteran footprint in the search index, and murdering your organic traffic execution-style without the exculpatory benefits of plastic sheeting and a small boat on standby.
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